The Free Ranger is highlighting the provenance of its leading free-range chicken, and it’s being farmed right here in South Australia’s Riverland.

As Australians continue to seek local produce, while at the same time wanting greater traceability, transparency and sustainability, ‘Provenance’ has emerged as a top food trend focused on communicating greater information about where our food comes from and how it’s been farmed.

And with chicken being the most popular land-meat protein, with the average Aussie enjoying 50 kilograms of chicken each year, one meat-chicken producer is setting out to share the story of its chooks. The Free Ranger, a leading free-range poultry brand available in Woolworths, has launched new packaging and a national campaign – with free-range chickens raised on a family farm right here in South Australia’s Riverland being spotlighted, alongside free range meat-chicken farms in Victoria’s Gippsland and Mornington Peninsula, and subtropical South-East Queensland.

On their free-range meat-chicken farm in the South Australian Riverland, Michael and Chris, along with their two sons, have been growing chickens for Inghams for over 15 years. They established an innovative, state of the art free range farming facility almost 10 years ago on a green fields site near the Murray River. The abundance of sunshine and the lush, leafy green ranging environment creates ideal free range growing conditions. The family are passionate about animal welfare and proud of their reputation in providing an industry leading environment where the chickens can thrive outdoors.

See this tranquil, nationally-leading free range farm – which focuses on sustainability and animal welfare – here: https://youtu.be/QY3r9y95GlM?si=TaPnsRGamH93vCug

All The Free Ranger chooks are raised on leading free-range farms, certified by RSPCA Approved. On these farms, chickens are free to range during the day when they are old enough and the weather is right, then sheltered in climate-controlled sheds overnight and in bad weather. They have free access to food and water and are nurtured with optimal nutrition from grains such as wheat, barley, legumes and soybean meal. Like all meat-chickens in Australia, The Free Ranger chooks have no added hormones, with growth achieved through excellence in husbandry and breeding.

Learn more: www.thefreeranger.com.au