The partnership will kick off in Q3 of 2024 during football campaign season, with a series of Responsible Drinking initiatives throughout the year to support responsible consumption

HONG KONG SAR - Media OutReach Newswire - 5 August 2024 - Carlsberg Asia is pleased to launch a regional responsible drinking campaign, #CelebrateResponsibly, in partnership with three of Asia's major e-commerce platforms – Grab, foodpanda, and Meituan – transforming how consumers enjoy beer.